Writing a book means far more than putting together your ideas on paper and publishing them. After working for a long time to develop a compelling narrative, being an author, you must ensure that your content reaches the desired audience. Your valuable work shouldn’t go to waste just because you didn’t use the right book marketing plan.
You can decide to promote the book on your own or opt for book marketing services. Whichever you opt for, book marketing is crucial for securing a strong market position. Continue reading to discover what book marketing strategies work best for new authors to make their launch a success!
Do Your Research Right
This is the most crucial step for a successful marketing campaign. To target your audience, you need to know them better; demographics and psychographics are some important aspects. You can survey fans of comparable authors and books to know your target audience better.
The second part of the research is studying how other authors of the same genre are targeting the audience you are trying to reach. Make a list of the top books in your genre and evaluate their retailer pages along with the authors’ websites. Carefully check the trends and the book marketing approaches they use, and note down any strategies that appeal to you.
Set Up Your Online Presence (Author Marketing)
In this age of the internet, being an acclaimed writer without an online presence is uncommon. For new authors, it is even more important. Create a user-friendly site, customize it for both mobile and web use with excellent content and keywords to boost SEO rankings. Make it a hub of your online activity; post blogs, send newsletters and you can even set up an online store.
Don’t limit your online presence to the website only; make your account on social media platforms. They will give you a space where you can do everything from advertising your book to interacting with your audience, getting direct feedback, and doing many activities.
Your online platforms are where your audience finds insight into your personality and writing process, so they should be carefully created, stylized, and optimized.
Conduct an Effective Pre-Launch Promotion
A successful book launch begins well before its publication date. You should create pre-launch excitement by providing intriguing glimpses into the book or special offers for a limited time to your target audience. It will help create a sense of eager anticipation among the readers who will line up the minute your book hits the shelves.
Contact Bloggers and Social Media Influencers
When talking about book marketing in 2024, you cannot overlook the power of influencer advertising. Get appropriate people talking about your book to increase its reach. These people do not necessarily have to be super popular, but they should be well-known in your niche.
Approach an influencer or blogger whose personality, content or life experiences coincide with your book. For example, if you are writing a book on how to deal with mental stress, you might want to hire a blogger who has had personal experience with mental stress.
Create Images with Quotes from Book
We all know a picture is worth 1000 words, so why not use that to your advantage? Turn your book quotes into lively images and publish them on your website and social media platforms to entice readers. You can easily create images using free applications like Canva and Book Brush. Start posting these teasers a few months before your book’s release. It is literary book marketing for free.
Reach Out to Book Groups
Book groups are a fantastic way for new authors to get noticed. These groups consist of people who love to read and gather regularly to discuss books. Traditional book clubs, online clubs, and social media groups and pages are all different types of book groups you can reach out to. They can be found online or through local libraries and bookstores. They offer an incredible way for new authors to connect with readers, gain and improve exposure and promote their books.
Summing Up
Making your place in the challenging world of books is not easy. Marketing is a tool that helps you gain exposure as an author and promote your book, but you can only enjoy results if you use the right techniques and strategies. We have shared a mix of some proven basic and advanced marketing strategies that are especially useful to new authors. We recommend adopting several book marketing strategies for the best results.
